You know it. We know it. So what’s the answer?
Think about it: how much money do you spend every month on digital marketing software that your clients don’t use and you don’t use either? How many times have you used ‘reporting software’ to generate an ‘automated report’ only to add comprehensive ‘notes’ along with a follow-up call to explain what everything means? Is this really saving you time?
What do your customers actually care about? Bounce rates, negative keywords, impression share? Nope!